5.0 out of 5 stars Amazing & Timely, August 23, 2011
Carl J Sheusi (NYC, NY United States)
This review is from: Cover Girl Culture : Awakening the Media Generation (DVD)
I just finished watching Cover Girl Culture and feel a profound sense of gratitude for the powerful message put forth in this film. The film’s message honors the inherent beauty and goodness in all of us, especially our young. If this film was required viewing for all young girls and boys (and dare I say, most adult women and men) the world and it’s media outlets would be a more informed, empowering, and possibly enlightened place for this and future generations to inhabit and glean information and wisdom from. Girls and boys senses of self become brutalized by incessant demands to measure up to presented ideals of femininity and masculinity, which do not align with the highest ideals in Nature…all life is given freely and we have the choice to honor this gift with affirming images and messages or attempt to degrade it with demeaning and demoralizing content simply because it has “market value”. What market is worth a young person’s pride and belief in themselves as contributing members of society? Will one independent film tip the scales of decency and righteousness in favor of Spirit and bring the vapid money machine of mass media to a unequivocal and resounding halt in the present or distant future? Most likely not…and this precisely why this film is so important. If every person that sees this film feels empowered to make wiser and more compassionate choices of what they are willing to view and in turn broadcast in their personal style with a degree more sensitivity to the radical beauty of all living beings we may just lower the anxiety level of the planet a few notches and calm the jangled nerves of many more teen girls and boys starved for role models that feed their souls and not starve them like the models made up for a roles in fantasy worlds designed to hoodwink them into believing they belong in it.
Here is a new phenomenal review of Cover Girl Culture by Tracy Tylka at Ohio State University and Rachel Calogero at Virginia Wesleyan College. Their review will be appearing in the BodyImage special issue this fall. It is, by far, the most astute and thorough review received to date. Thank you to Tracy & Rachel.
To download the journal review click here on the file here: (a pdf file)
Below is a sample taken from the journal:
“In the documentary, Cover Girl Culture: Awakening the Media Generation, director Nicole Clark exposes the
Clark’s modus operandi includes interviews which alternate between girls who have internalized media messages; girls
Media images of models are interwoven within and between interviews to reinforce or even refute interview
Clark’s inclusion of media images of models is similar to the analytic technique used by Jean Kilbourne in Killing Us Softly 4 (Kilbourne and Jhally 2010) and Mary Pipher in Reviving Ophelia: Saving the Selves of Adolescent Girls
The main difference between Cover Girl Culture and the two earlier films, Killing Us Softly 4 and Reviving Ophelia,
For example, Kailey, 11 years of age with a full set of acrylic nails and a made up face, already identifies
*to read the review in it’s entirety download the attached pdf.
Another excerpt (and there is a good deal more in the journal)
“Audrey Brashich, an author of a media literacy guide, explains that it is useful for girls to
No one assumes responsibility for the negative effects of girls’ internalization of the thin ideal, which is the second
Although fashion executives for Teen Vogue acknowledge their power to set trends, they argue that they are not
Review from Los Angeles Girl Scout Leader:
Cover Girl Culture is an eye-opening documentary I believe is important for girls in my troop to see. We watched CGC in three parts with a discussion session after each segment. I was amazed by the insights the 7th grade girls came away with regarding the mixed messages, hypocrisy and lack of responsibility the teen magazines and fashion industry churn out. They were so passionate about how important this message is that they chose this topic for their Journey Take Action Project.
These girls will never look at a fashion magazine or fashion ads the same way thanks to Cover Girl Culture. Because Girl Scouting is about building girls of courage, confidence and character, who make the world a better place, our workshop built around Cover Girl Culture was the perfect place to set an example.
I feel this is a video not only for girls, teenagers, and young women, but one that every parent should watch. Parents and adult women need to understand and realize how their behaviors and habits impact their own self-esteem, their daughter’s and other young girls who are watching!” – ELISSA M. JACKSON, Girl Scout Troop Leader, Cadette Troop 2943
SUMMARY OF REVIEW by PENNY COLLINS: “I consider myself media literate, but this documentary still made my jaw drop. The director, Nicole Clark, wove together interviews with young girls, fashion magazine execs, psychologists, motivational speakers, models, and teachers, which she then layered with images from Teen Vogue and ELLE magazines in an incredibly powerful way.”
“The most difficult part of this review is deciding which fashion editor’s quotes to use, as they were all so horrifying. The Teen Vogue and ELLE editors interviewed maintain earnest faces while insisting their magazines feature healthy body images, relevant lifestyle articles, and a needed escape into fashion fantasy. They help girls “reinvent themselves and decide who they are going to be.” How generous. Anne Slowey, a Feature Editor at ELLE and currently my new imagined face of Satan, referred to the fashion layouts as personally rewarding for readers. “We are realistic that this [fashion spread] is a dream. The ‘dream pages.’ Women project themselves into the fantasy of what they want to see for themselves. The magic of that exercise is joyful, it’s really rewarding.” Oh, definitely. Clearly drugs are still a huge problem in the fashion world.”
“If you have a child, watching Cover Girl Culture is a great way to up your own media literacy. It is powerful, educational, and happily, accessible.”
“Children are incredibly impressionable and are mimicking what they see before they can even talk. A psychologist featured in the film names a positive maternal self-image as the first line of defense against the media attack on our children. My heart broke when I first saw my daughter checking out her own butt in the mirror – a behavior I have not been able to break her of, and one she learned from me. Recently I realized the danger in letting her sit on the sink with me while I do my makeup. Running out of the house last week she yelled, “Wait! I have to put my pretty face on!” Ouch. A tender mother-daughter morning ritual is put aside and I now sneak my makeup on while she’s doing something else. On a good day, I skip the make up altogether and show her that our faces are ‘pretty faces’ all on their own. It looks like we’re both growing.”
“I have treated Eating Disorders for 20 years. In that time, I have never come across anything that has the impact of ‘Cover Girl Culture’. The filmmaker did a brilliant job of exposing the media’s soul-killing influence on our girls today. I believe that all parents of girls should see this film.”
–Kelly Boswell, PhD, Licensed Psychologist