Cover Girl Culture

Marketers and advertisers are smarter than you…

SUMMARY OF REVIEW by PENNY COLLINS:  “I consider myself media literate, but this documentary still made my jaw drop. The director, Nicole Clark, wove together interviews with young girls, fashion magazine execs, psychologists, motivational speakers, models, and teachers, which she then layered with images from Teen Vogue and ELLE magazines in an incredibly powerful way.”

“The most difficult part of this review is deciding which fashion editor’s quotes to use, as they were all so horrifying. The Teen Vogue and ELLE editors interviewed maintain earnest faces while insisting their magazines feature healthy body images, relevant lifestyle articles, and a needed escape into fashion fantasy. They help girls “reinvent themselves and decide who they are going to be.” How generous. Anne Slowey, a Feature Editor at ELLE and currently my new imagined face of Satan, referred to the fashion layouts as personally rewarding for readers. “We are realistic that this [fashion spread] is a dream. The ‘dream pages.’ Women project themselves into the fantasy of what they want to see for themselves. The magic of that exercise is joyful, it’s really rewarding.” Oh, definitely. Clearly drugs are still a huge problem in the fashion world.”

“If you have a child, watching Cover Girl Culture is a great way to up your own media literacy. It is powerful, educational, and happily, accessible.”

“Children are incredibly impressionable and are mimicking what they see before they can even talk.  A psychologist featured in the film names a positive maternal self-image as the first line of defense against the media attack on our children. My heart broke when I first saw my daughter checking out her own butt in the mirror – a behavior I have not been able to break her of, and one she learned from me. Recently I realized the danger in letting her sit on the sink with me while I do my makeup. Running out of the house last week she yelled, “Wait! I have to put my pretty face on!” Ouch. A tender mother-daughter morning ritual is put aside and I now sneak my makeup on while she’s doing something else. On a good day, I skip the make up altogether and show her that our faces are ‘pretty faces’ all on their own. It looks like we’re both growing.”

Full review here

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